Funnel

Design, map, and optimize marketing funnels to improve conversion rates at every stage.

What This Skill Does

The Funnel skill helps teams design conversion funnels from awareness to purchase and beyond. It maps the customer journey, identifies friction points, and recommends specific optimizations for each stage — top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU).

The skill is grounded in data: it analyzes conversion rate benchmarks by industry and stage, diagnoses drop-off causes using qualitative and quantitative signals, and prioritizes fixes by estimated revenue impact.

For new funnels, it guides the design process end-to-end: defining entry points, nurture paths, conversion triggers, and retention loops. For existing funnels, it acts as an audit tool that surfaces the highest-leverage improvement opportunities.

Quick Start

/ckm:funnel audit --url https://yoursite.com/landing-page

Or for funnel design:

Design a conversion funnel for a B2B SaaS free trial. Entry: paid ad → trial signup → activation → paid conversion

Key Features

  • Full funnel mapping from awareness to retention
  • Stage-by-stage conversion rate benchmarks by industry
  • Drop-off analysis with root cause hypotheses
  • CRO recommendations prioritized by impact and effort
  • Landing page critique against funnel stage requirements
  • Email and retargeting integration at each stage
  • Funnel visualization in Mermaid diagram format

Usage Examples

Funnel audit:

Audit our current signup funnel. Entry point is the homepage hero CTA.
Steps: hero CTA → pricing page → signup form → email confirmation → onboarding.
Identify the biggest drop-off risk and recommend fixes

New funnel design:

Design a webinar funnel for a B2B audience. Include: ad targeting, landing page,
registration confirmation, reminder sequence, follow-up nurture, and sales handoff

Stage optimization:

Our free trial to paid conversion rate is 8%. Industry benchmark is 15-25%.
Analyze likely causes and recommend the top 3 improvements to test
  • ckm
     - Performance data for funnel diagnosis
  • ckm
     - Nurture emails for funnel stages
  • ckm
     - Campaign driving top-of-funnel traffic
  • Copywriting - CRO copy for funnel pages