Competitor
Map the competitive landscape and extract actionable intelligence to sharpen positioning.
What This Skill Does
The Competitor skill automates competitive research by analyzing rival products, messaging, pricing, and market positioning. It identifies gaps in competitor coverage that your brand can exploit, and surfaces threats that require defensive strategy.
The skill compiles findings into structured competitive intelligence reports: feature comparison matrices, messaging teardowns, pricing analysis, and share-of-voice estimates. These reports feed directly into positioning work, content strategy, and product roadmap prioritization.
It integrates with web scraping tools, SEO APIs, and social listening to pull live data rather than relying on outdated assumptions.
Quick Start
/ckm:competitor Analyze our top 3 competitors: [Competitor A], [Competitor B], [Competitor C]Key Features
- Automated web research on competitor sites, blogs, and landing pages
- Messaging and positioning teardowns (value props, ICP, tone)
- Feature comparison matrices against your product
- Pricing page analysis and packaging comparisons
- SEO keyword gap analysis (what they rank for that you don’t)
- Social media presence and content strategy overview
- Exportable competitive intelligence reports in Markdown
Usage Examples
Full competitive landscape report:
Create a competitive analysis for [Your Product] vs. [Competitor A] and [Competitor B].
Cover: positioning, pricing, key features, SEO footprint, and messaging toneMessaging teardown:
Analyze [Competitor]'s homepage and pricing page. What's their core value prop,
who is their ICP, and what objections do they address?SEO gap analysis:
Find keywords that [Competitor] ranks for in the top 10 that we currently don't rank for.
Prioritize by volume and relevance to our product