Analyze
Turn raw marketing data into actionable performance insights and reports.
What This Skill Does
The Analyze skill aggregates data across marketing channels and generates structured performance reports. It connects to analytics platforms, pulls key metrics, and surfaces trends, anomalies, and optimization opportunities in a digestible format.
Rather than manually exporting CSVs and building pivot tables, the skill automates the reporting cycle — from data collection to narrative summary — so teams can act faster on what’s working and what isn’t.
The skill is designed for recurring use: weekly performance reviews, campaign post-mortems, channel attribution analysis, and executive dashboards all benefit from consistent, automated analysis.
Quick Start
Activate analyze skill to generate a weekly performance reportOr invoke directly:
/ckm:analyze --channel email --period last-weekKey Features
- Multi-channel data aggregation (email, social, ads, SEO, web)
- Automated trend detection and anomaly flagging
- Goal vs. actual comparison with variance explanation
- Segment-level breakdowns (audience, geography, device)
- Exportable reports in Markdown, CSV, or JSON
- Integration with Google Analytics, Search Console, and ad platforms
Usage Examples
Weekly marketing report:
Generate a weekly marketing performance report covering email open rates,
social engagement, and paid ad ROAS for the past 7 daysCampaign post-mortem:
Analyze the Q1 product launch campaign: compare planned vs. actual metrics,
identify top-performing channels, and summarize lessons learnedFunnel drop-off analysis:
Analyze funnel conversion rates from landing page visit to paid signup.
Identify the step with the highest drop-off and suggest fixes