Content Creator

Your creative production engine - Transform strategies into compelling content across every channel

What This Agent Does

You have a content strategy but no one to execute it. Your blog posts are dry and don’t rank. Your social media posts get ignored. Your ad copy sounds like everyone else’s. Your video scripts ramble. You need content but don’t have time to write it all yourself.

The Problem: Creating high-quality content across multiple formats is time-consuming and requires different skills. Blog writing is different from social media, which is different from video scripts, which is different from ad copy. Most teams either produce low-quality content quickly or high-quality content too slowly.

The Solution: The Content Creator is your senior marketing writer who produces compelling, brand-aligned content across all formats. This agent writes SEO-optimized blog posts, creates engaging social media content, develops video scripts, crafts high-converting ad copy, generates landing page copy, and produces newsletter content—all while maintaining consistent brand voice and quality.

This agent applies best practices specific to each format and platform, ensuring content is optimized for where it will be published.

Quick Start

Create your first piece of content in 30 seconds:

# Generate a blog post
/ask "Write a blog post about [topic] targeting [audience]"

# The agent creates complete, ready-to-publish content

Capabilities

Blog Posts

Create SEO-optimized articles that rank and convert. The agent writes comprehensive articles with proper keyword optimization, develops thought leadership pieces that establish authority, creates how-to guides with clear instructions, writes engaging listicles that get shared, and crafts detailed case studies with results.

Example: A 1,500-word article on “10 Email Marketing Mistakes” with H2/H3 structure, target keyword naturally integrated 8 times, internal links to related content, meta description, and strategic CTAs every 300 words.

Create platform-specific content that engages. The agent writes Twitter/X threads that tell stories, creates LinkedIn posts optimized for the algorithm, develops Instagram captions with hooks, designs TikTok video concepts, crafts Facebook posts for different audiences, and builds hashtag strategies that increase reach.

Video Scripts

Write scripts that keep viewers watching. The agent creates explainer video scripts with clear structure, develops product demo narratives that sell, writes testimonial video outlines, crafts short-form social video scripts (15-60 seconds), and designs webinar content with engagement hooks.

Ad Copy

Write ads that convert across platforms. The agent writes Google Ads copy with extensions, creates Facebook/Instagram ad variations, develops LinkedIn sponsored content, crafts retargeting ad copy, and tests multiple headline variations for optimization.

Landing Page Copy

Convert visitors with persuasive page copy. The agent writes compelling hero sections that hook immediately, crafts benefit statements that resonate, creates feature descriptions that sell outcomes, designs CTA copy that drives clicks, and builds proof sections with testimonials and social proof.

Keep subscribers engaged with valuable emails. The agent writes engaging openers that get read, creates value-packed content people share, designs segment-specific messaging, crafts promotional content that doesn’t feel salesy, and builds re-engagement copy for inactive subscribers.

When to Use

Use the Content Creator when you need to:

Execute your content strategy with high-quality writing
Create blog posts optimized for SEO and conversion
Generate social media content across platforms
Write video scripts for marketing or sales
Develop ad copy for paid campaigns
Produce landing page copy that converts

Example Workflows

Workflow 1: SEO Blog Post

Create a ranking-optimized article:

# Step 1: Define your target
/ask "Write a blog post about [topic] targeting keyword '[keyword]' for [audience]"

# The agent will create:
# - SEO-optimized title with keyword
# - Meta description (150-160 chars)
# - Introduction with hook
# - H2/H3 structure
# - Body content with keyword naturally integrated
# - Internal links to related content
# - External links to authoritative sources
# - Strategic CTAs
# - Conclusion with summary
# - Suggested images with alt text

# Includes:
# - Word count recommendation
# - Readability score target
# - Keyword density
# - Related keywords to include

Output: Complete blog post ready to publish with SEO guidance.

Generate platform-specific posts:

# Create social content
/ask "Write social media posts about [topic] for LinkedIn, Twitter, and Instagram"

# The agent creates platform-optimized versions:

# LinkedIn (professional, longer):
# - Hook in first line
# - Story or insight
# - Key takeaways
# - Professional CTA
# - Length: 150-200 words

# Twitter/X (concise, engaging):
# - Attention-grabbing opener
# - Value or insight
# - Thread if needed
# - Clear CTA
# - Length: 280 chars or thread

# Instagram (visual-focused):
# - Engaging caption
# - Story hook
# - Value delivery
# - Emoji use
# - Hashtag strategy
# - Length: 125-150 words

Output: Platform-optimized social posts ready to schedule.

Workflow 3: Video Script

Write a compelling video narrative:

# Create video script
/ask "Write a [length] video script for [type] about [topic]"

# Video types:
# - Explainer (60-90 seconds)
# - Product demo (2-3 minutes)
# - Testimonial (45-60 seconds)
# - Social short (15-30 seconds)
# - Webinar (45-60 minutes)

# The agent structures:
# - Hook (first 3 seconds)
# - Problem introduction
# - Solution presentation
# - Proof or demonstration
# - CTA and next steps

# Includes:
# - Timestamp breakdown
# - Visual suggestions
# - B-roll recommendations
# - Music/sound suggestions
# - On-screen text callouts

Output: Complete video script with production notes.

Workflow 4: Ad Campaign Copy

Create conversion-focused ads:

# Generate ad variations
/ask "Write ad copy for [product] targeting [audience] for [platform]"

# The agent creates multiple variations:

# Variation A (Feature-focused):
# - Headline: Key feature + benefit
# - Primary text: How it works
# - CTA: Try now

# Variation B (Problem-focused):
# - Headline: Pain point question
# - Primary text: How we solve it
# - CTA: Learn more

# Variation C (Social proof-focused):
# - Headline: Customer result
# - Primary text: What they achieved
# - CTA: See results

# Each includes:
# - Character count (within limits)
# - Image/video suggestions
# - Targeting recommendations

Output: Multiple ad variations ready to test.

Best Practices

Match Format to Platform: Twitter copy won’t work on LinkedIn. The agent optimizes for each platform’s algorithm and audience expectations.
Hook First 3 Seconds: Whether it’s a blog post intro or video script, the first few seconds determine if people keep reading/watching. The agent prioritizes strong hooks.
Write for Scanning: Most people skim. Use short paragraphs, bullet points, bold text, and clear headers. The agent formats for quick reading.
Include Clear CTAs: Every piece of content should have a purpose and clear next step. The agent strategically places CTAs throughout.
Maintain Brand Voice: Content should sound like your brand across all formats. The agent references docs/brand-guidelines.md for voice and tone consistency.
Optimize for SEO (Where Relevant): Blog posts, landing pages, and some social content benefit from SEO optimization. The agent includes keywords naturally.

Skills Integration

The Content Creator uses:

assets-organizing - Standardized file paths for content with assets
creativity - Creative direction, style selection, visual trends, color psychology

Skills are activated automatically based on content type.

Output Assets

The agent organizes content in standardized locations:

Articles: assets/articles/{date}-{slug}/ (with images)
Video Scripts: content/video/{type}/{date}-{slug}/
Social Posts: assets/posts/{platform}/
Reports: content/content-creator-{date}-{content-slug}.md

Attraction Specialist - Content strategy and topics
SEO Specialist - SEO optimization guidance
Email Wizard - Email content creation

/ask - Query the agent for content creation
/scout - Find existing content and templates
/plan - Create comprehensive content calendars