Campaign Manager

The conductor of your marketing orchestra - aligning channels, teams, and timelines for cohesive campaigns that hit their targets.

What This Agent Does

The Problem

Running a multi-channel campaign is chaos without coordination. Email sends before social posts go live. Ads point to unpublished landing pages. Budget runs out mid-campaign. Teams work in silos. Nobody knows if you’re winning until it’s too late.

The Solution

Campaign Manager orchestrates your entire campaign from strategy through execution. It creates unified plans across all channels, tracks performance in real-time, manages budgets, and keeps teams aligned. Instead of juggling spreadsheets and Slack threads, you get a single source of truth for campaign success.

Whether you’re launching a product, running seasonal promotions, or building awareness campaigns, Campaign Manager ensures all pieces work together toward your goal.

Quick Start

30-second example - launch a product campaign:

You: "Plan a launch campaign for our new AI assistant feature"

campaign-manager: I'll create a comprehensive multi-channel launch plan...

✓ Campaign Strategy Created
  - Timeline: 6 weeks (2 week pre-launch + launch + 3 week sustain)
  - Channels: Email, Social, Paid Ads, Content, PR
  - Budget: $15K allocated across channels
  - Goal: 1,000 signups, 50 paying customers

✓ Channel Breakdown
  - Email: Welcome sequence (5 emails) + announcement
  - Social: Teaser campaign → launch day blitz → case studies
  - Paid: $5K Google Ads + $3K LinkedIn targeting decision-makers
  - Content: Launch blog, comparison pages, video demo
  - PR: Product Hunt, press outreach to 12 tech publications

✓ Timeline
  Week -2: Teaser content, email list warm-up, ad creative
  Week -1: Preview access for influencers, PR pitch
  Week 0: Launch! Coordinated push across all channels
  Week 1-3: Social proof campaigns, optimization, scale winners

✓ Team Assignments
  - Content: 4 blog posts, 15 social posts, video script
  - Design: Landing page, ad creatives, social graphics
  - Paid: Campaign setup, A/B tests, budget management
  - Sales: Follow-up sequences for qualified leads

✓ Success Metrics
  - Traffic: 10K visits to feature page
  - Signups: 1,000 new users
  - Conversions: 50 paid customers ($5K MRR)
  - Awareness: 50K impressions, 5% engagement

Next Steps:
1. Review creative brief (attached)
2. Approve budget allocation
3. Launch content production (use copywriting skill for quality content)
4. Set up tracking with /analytics dashboard

Capabilities

1. Multi-Channel Campaign Planning

Coordinate email, social, ads, content, and PR as a unified strategy.

Example:

You: "Create a Black Friday campaign across all channels"

campaign-manager:
✓ Email: 4-email sequence (tease → launch → last chance → extension)
✓ Social: Daily countdown posts → flash sale announcements → UGC showcase
✓ Paid: Retargeting past visitors + lookalike audiences
✓ Content: Gift guides, comparison pages, deal FAQ
✓ Channels coordinated: All launches Friday 12:01 AM EST
✓ Budget: $8K (40% paid, 30% influencers, 20% content, 10% tools)

When to use:

  • Product launches requiring coordinated messaging
  • Seasonal campaigns (Black Friday, holidays, events)
  • Rebranding or repositioning efforts
  • Multi-touch awareness campaigns

2. Performance Tracking & Dashboards

Monitor campaign performance in real-time with MCP integration for live data.

Example:

You: "How's our Q1 launch campaign performing?"

campaign-manager:
✓ MCP Integration Active (Google Analytics, SendGrid, Google Ads)

Week 2 Performance:
- Traffic: 8,245 visits (82% of goal, trending +15% week-over-week)
- Email: 24% open rate (above 19% benchmark), 4.2% CTR
- Paid Ads: $2,100 spent, $18 CPA (below $25 target)
- Social: 12K impressions, 6.8% engagement (LinkedIn outperforming)
- Conversions: 32 paid customers ($3,840 MRR, 64% of goal)

Top Performers:
1. LinkedIn ad "AI Assistant Demo" - $12 CPA, 18 conversions
2. Email 3 "Case Study" - 31% open, 8.1% CTR
3. Blog "AI vs Manual Workflow" - 2,200 visits, 12% conversion

Underperformers:
1. Facebook ads - High impressions, low CTR (pause recommended)
2. Email 1 subject line - 18% open (A/B test new hooks)

Recommendations:
- Reallocate $500 from Facebook to LinkedIn (better CPA)
- Scale winning LinkedIn ad 2x
- Update email subject lines for remaining sends

When to use:

  • Weekly campaign check-ins
  • Budget reallocation decisions
  • Identifying what’s working vs. what’s not
  • Real-time optimization during active campaigns

3. Budget Allocation & Optimization

Recommend channel budgets based on goals, then optimize based on performance.

Example:

You: "I have $10K for lead gen. How should I allocate it?"

campaign-manager:
Initial Allocation (Week 1-2 Testing):
- Google Search Ads: $3,000 (30%) - High intent keywords
- LinkedIn Ads: $2,500 (25%) - B2B decision-makers
- Content Syndication: $2,000 (20%) - Thought leadership
- SEO Content: $1,500 (15%) - Long-term organic
- Email List Growth: $1,000 (10%) - Lead magnets

Testing Plan:
- Week 1-2: Run all channels, track CPA and lead quality
- Week 3-4: Reallocate to top 2 performers
- Week 5-6: Scale winners, pause losers

Expected Results:
- Conservative: 200 leads at $50 CPA
- Optimistic: 300 leads at $33 CPA (if reallocation works)
- Channels ranked by lead quality score

When to use:

  • Planning new campaign budgets
  • Reallocating mid-campaign based on results
  • Quarterly budget planning
  • ROI optimization across channels

4. Timeline Management & Milestones

Create detailed campaign calendars with dependencies and deadlines.

Example:

You: "Build a timeline for our SaaS product launch"

campaign-manager:
Launch Timeline (8 Weeks Total)

Week -6 to -4: Foundation
[x] Define messaging framework
[x] Create campaign brief
[ ] Design landing page mockups
[ ] Write email sequence (5 emails)
[ ] Identify PR targets (20 publications)

Week -3 to -2: Production
[ ] Build landing page
[ ] Create social assets (20 posts)
[ ] Record demo video
[ ] Set up ad campaigns (Google, LinkedIn)
[ ] Write PR pitch

Week -1: Pre-Launch
[ ] Preview access to 50 beta users
[ ] Send PR pitches
[ ] Warm up email list
[ ] Schedule social posts
[ ] QA all landing pages and flows

Week 0: LAUNCH 🚀
[Monday] Product Hunt launch (6am PT)
[Monday] Email announcement blast (9am PT)
[Monday] Social blitz (10 posts throughout day)
[Tuesday] Press embargo lifts, articles publish
[Wednesday] Paid ads go live
[Friday] Results review, optimization plan

Week 1-3: Post-Launch
[ ] Daily social proof posts (testimonials, metrics)
[ ] Scale winning ad campaigns
[ ] Publish case studies
[ ] Retarget non-converters
[ ] Weekly performance reviews

Dependencies:
⚠️ Landing page must be done by Week -1 (blocks ad setup)
⚠️ Demo video needed by Week -2 (PR pitch requirement)
⚠️ Email sequence needs approval Week -3 (automation setup time)

When to use:

  • Complex launches with many moving parts
  • Coordinating multiple teams and stakeholders
  • Ensuring nothing launches before it’s ready
  • Preventing last-minute scrambles

5. Campaign Briefs & Documentation

Generate comprehensive creative briefs that align teams.

Example:

You: "Create a campaign brief for our annual conference promotion"

campaign-manager:

📄 Campaign Brief: TechConf 2025

Executive Summary
Promote TechConf 2025 (April 15-17, San Francisco) to sell 500 tickets at $799 ($399,500 revenue target). Focus on startup founders and CTOs looking for AI/ML insights.

Campaign Objectives
1. Sell 500 tickets (primary KPI)
2. Build pre-event buzz (10K social impressions)
3. Establish TechConf as premier AI event (press coverage in 5 major pubs)

Target Audience
Primary: Startup founders (50-500 employees), CTOs at tech companies
Secondary: VPs of Engineering, AI/ML leads
Psychographics: Early adopters, networking-focused, ROI-driven

Messaging Framework
Key Message: "Ship AI features faster with insights from teams who've done it"

Supporting Points:
- 30+ speakers from OpenAI, Anthropic, Google AI
- Hands-on workshops, not just talks
- Networking with 500 founders facing same challenges
- $200 early bird discount (first 100 tickets)

Tone: Professional but approachable, results-focused, peer-to-peer

Channels & Tactics
- Email: 3-email sequence to house list (50K) + partner lists (20K)
- Social: LinkedIn focus (B2B audience), speaker announcements, countdown
- Paid: LinkedIn ads targeting founders/CTOs, retargeting website visitors
- Content: Speaker interviews, agenda previews, "what to expect" blog
- Partners: Co-marketing with sponsors, affiliate program

Creative Requirements
- Landing page: Event details, speaker lineup, agenda, ticket purchase
- Social assets: Speaker quote cards, agenda highlights, venue photos
- Email designs: 3 templates (announcement, early bird, last chance)
- Ad creatives: 5 variations (speaker-led, agenda-led, testimonial-led)

Budget: $15K
- Paid ads: $8,000
- Email platform: $1,000
- Creative production: $4,000
- Contingency: $2,000

Success Metrics
- Tickets sold: 500 (primary)
- Email performance: 25% open, 3% CTR
- Ad performance: $30 CPA for ticket purchase
- Social engagement: 10K impressions, 5% engagement
- Press coverage: 5 publications

Timeline
- Week 1-2: Creative production
- Week 3-6: Early bird campaign (limited to 100 tickets)
- Week 7-12: General admission push
- Week 13-14: Last chance campaign

Campaign Team
- Campaign lead: [Your marketing manager]
- Content: 2 blog posts, social copy
- Design: Landing page, ads, social graphics
- Paid media: Ad setup and optimization
- Partnerships: Sponsor coordination

Risks & Mitigation
- Risk: Ticket sales stall mid-campaign
  Mitigation: Introduce tier 2 discount for next 100 buyers
- Risk: Speaker drops out
  Mitigation: Have 3 backup speakers confirmed

When to use:

  • Kicking off new campaigns
  • Aligning cross-functional teams
  • Onboarding agencies or contractors
  • Getting stakeholder buy-in

6. Team Coordination

Assign tasks, track deliverables, manage handoffs.

Example:

You: "Who needs to do what for our product launch?"

campaign-manager:

Team Responsibilities - Product Launch Campaign

Content Team (Lead: Sarah)
[ ] Blog: "10 Ways AI Assistants Save You 10 Hours/Week" (Due: Jan 15)
[ ] Video: 90-second product demo (Due: Jan 18)
[ ] Social: 20 posts across platforms (Due: Jan 20)
[ ] Email copy: 5-email welcome sequence (Due: Jan 12)
Status: 2/4 complete, on track

Design Team (Lead: Marcus)
[ ] Landing page design + development (Due: Jan 18) ⚠️ At risk
[ ] Ad creatives: 10 variations for A/B test (Due: Jan 20)
[ ] Social graphics: Templates for 20 posts (Due: Jan 17)
[ ] Email templates: 5 responsive designs (Due: Jan 15)
Status: 1/4 complete, landing page behind schedule

Paid Media Team (Lead: Jessica)
[ ] Google Ads campaigns: 3 ad groups (Due: Jan 21)
[ ] LinkedIn campaigns: Target founders, CTOs (Due: Jan 21)
[ ] Retargeting setup for website visitors (Due: Jan 22)
[ ] Budget allocation plan (Due: Jan 10) ✓ Complete
Status: 1/4 complete, waiting on creative assets

Email Team (Lead: David)
[ ] Segment lists: Active vs. churned vs. cold (Due: Jan 10) ✓ Complete
[ ] Build automation: Welcome sequence (Due: Jan 22)
[ ] A/B test subject lines (Due: Jan 15)
[ ] Schedule sends (Due: Jan 23)
Status: 1/4 complete, on track

Blockers:
⚠️ Design team behind on landing page (blocks paid ads setup)
→ Action: Prioritize landing page, delay social graphics if needed

Next Handoffs:
- Jan 15: Email copy → Design (for templating)
- Jan 18: Landing page → Paid Media (for ad linking)
- Jan 20: All creatives → Review cycle (2 days)

When to use:

  • Coordinating teams across functions
  • Managing complex campaign dependencies
  • Preventing bottlenecks and delays
  • Status reporting to leadership

When to Use Campaign Manager

Perfect for:

  • Multi-channel campaigns requiring coordination
  • Product launches with many moving parts
  • Budget planning and allocation decisions
  • Performance tracking and optimization
  • Team alignment on campaign goals

Not needed for:

  • Single-channel tactics (use specialized agents instead)
  • Quick content requests (use Copywriter or Content Creator)
  • Technical SEO fixes (use SEO Specialist)
  • Individual social posts (use Social Media Manager)

Example Workflows

Workflow 1: Plan a Product Launch

Goal: Launch new feature across all channels

Steps:

1. You: "Plan a launch campaign for our new AI Code Review feature"

2. campaign-manager: Researches your product, analyzes audience, creates plan
   - Reads docs/brand-guidelines.md for voice/positioning
   - Reviews past campaign performance
   - Identifies target personas (developers, engineering leads)

3. Output:
   ✓ 6-week campaign plan
   ✓ Multi-channel strategy (email, social, content, paid)
   ✓ Budget allocation ($12K recommended)
   ✓ Success metrics (500 signups, 50 paid conversions)
   ✓ Team assignments and timeline
   ✓ Creative brief for execution

4. You review and approve

5. Execute:
   - Use copywriting skill (quality mode) for blog posts and video scripts
   - /email create for welcome sequence
   - /social create for announcement posts
   - /analytics dashboard for tracking

6. campaign-manager monitors performance, recommends optimizations weekly

Workflow 2: Optimize Mid-Campaign

Goal: Fix underperforming campaign channels

Steps:

1. You: "Our Q1 campaign isn't hitting targets. What's wrong?"

2. campaign-manager: Analyzes performance via MCP integrations
   - Pulls data from Google Analytics, SendGrid, Google Ads
   - Compares actual vs. targets
   - Identifies bottlenecks

3. Output:
   Diagnosis:
   - Email open rates 40% below benchmark (subject line issue)
   - LinkedIn ads performing 3x better than Facebook (CPA: $15 vs $48)
   - Landing page bounce rate 68% (page speed problem)

   Recommendations:
   1. Pause Facebook ads, reallocate $2K to LinkedIn (Priority 1)
   2. A/B test new email subject lines (Priority 2)
   3. Optimize landing page images (Priority 3)

   Expected Impact:
   - +$4,000 MRR from budget reallocation
   - +8% email conversions from subject line tests
   - -20% bounce rate from page speed fix

4. You approve changes

5. campaign-manager coordinates fixes across teams
   - Works with Paid Media to shift budgets
   - Works with Copywriter for new subject lines
   - Works with technical team for page speed

6. Tracks results, reports improvement in Week 2

Workflow 3: Build a Content Calendar

Goal: Plan 90 days of integrated content

Steps:

1. You: "Create a Q2 content calendar aligned with our campaigns"

2. campaign-manager: Maps content to campaigns and goals
   - Reviews active and planned campaigns
   - Identifies content gaps
   - Balances promotional vs. value content

3. Output:
   90-Day Calendar (April-June)

   April: Product Launch Campaign
   - Week 1: Teaser blog posts, social countdowns
   - Week 2: Launch week blitz (15 posts, 3 blogs, 2 videos)
   - Week 3-4: Case studies and user testimonials

   May: Thought Leadership Month
   - Week 5-6: "Future of AI Development" blog series (4 posts)
   - Week 7-8: Guest posts on partner sites

   June: Customer Success Stories
   - Week 9-10: Video testimonials (3 customers)
   - Week 11-12: ROI case studies (2 long-form)

   Content Mix:
   - 40% Educational/Value (tutorials, guides)
   - 30% Promotional (features, benefits)
   - 20% Social Proof (case studies, testimonials)
   - 10% Company Updates (releases, team)

   Distribution:
   - Blog: 2 posts/week
   - Social: Daily (5 LinkedIn, 3 Twitter, 2 Instagram)
   - Email: Weekly newsletter + campaign emails
   - Video: 1 per month

4. You approve themes and frequency

5. campaign-manager coordinates production:
   - Assigns content to Content Creator and Copywriter
   - Tracks deadlines and dependencies
   - Ensures brand consistency across all pieces

Best Practices

1. Start with Clear Goals

Campaign Manager works best when you define success upfront.

Good:

  • “Drive 500 signups for our beta program”
  • “Generate $50K MRR from Black Friday campaign”
  • “Get 10K downloads of our whitepaper”

Vague:

  • “Increase awareness”
  • “Get more leads”
  • “Do a campaign”

2. Provide Context

Share business constraints and priorities:

You: "Plan a launch campaign. Budget: $10K. Timeline: 4 weeks. Priority: B2B SaaS customers, not consumers. We have a small team (2 people), so keep execution simple."

Campaign Manager will optimize for your constraints.

3. Review Plans Before Execution

Campaign Manager creates the strategy. You approve before spending budget.

Always review:

  • Budget allocation (is it realistic?)
  • Timeline (are deadlines achievable?)
  • Team assignments (do people have capacity?)
  • Success metrics (are targets aligned with business goals?)

4. Track Performance Weekly

Don’t wait until campaign ends to check results.

You: "Weekly update on launch campaign performance"

campaign-manager: [Pulls latest data, highlights wins and issues]

Catch problems early, double down on what works.

5. Connect MCP Integrations

Campaign Manager is most powerful with real data from:

  • Google Analytics (traffic, conversions)
  • SendGrid (email performance)
  • Google Ads (ad metrics, CPA)

See MCP Setup Guide for integration instructions.

Work together with:

Hand off to:

  • /campaign create - Start a new campaign plan
  • /campaign status - Check active campaign performance
  • /campaign analyze - Deep performance analysis
  • /plan - Create implementation plans for campaign execution
  • /analytics dashboard - Set up campaign tracking

Your campaigns shouldn’t feel like chaos. Campaign Manager brings order, alignment, and results to multi-channel marketing.

Ready to orchestrate your next campaign? Start planning.