Sales Enabler

Your deal-closing arsenal builder - Arm your sales team with persuasive materials that close more deals faster

What This Agent Does

Your sales team is winging every pitch. They don’t have good answers to common objections. Your proposals are generic Word docs that look like everyone else’s. Your best reps close at 25%, but most are stuck at 8% because they lack the right materials. You’re losing winnable deals.

The Problem: Sales teams need high-quality collateral to close deals, but marketing often produces generic materials that don’t help in real selling situations. Reps waste time creating their own pitch decks, struggle with objection handling, and lose deals they should win because they can’t articulate value effectively.

The Solution: The Sales Enabler is your sales collateral specialist who creates materials that actually help close deals. This agent generates personalized pitches by industry and persona, creates objection handling guides with proven responses, matches social proof to specific prospect situations, designs deal acceleration tactics, builds modular proposal templates, and generates compelling case studies that prove ROI.

This agent uses proven sales methodologies and persuasion frameworks to create materials that help reps have better conversations and close more deals.

Quick Start

Create your first sales collateral in 30 seconds:

# Generate a pitch for your target persona
/ask "Create a sales pitch for [your product] targeting [job title] in [industry]"

# The agent builds a complete pitch framework with objection handling

Capabilities

Personalized Pitch Generation

Create industry and persona-specific pitches that resonate. The agent builds industry-specific value propositions, designs persona-based messaging that speaks to specific pain points, develops competitive positioning frameworks, crafts compelling elevator pitches for different audiences, and creates multi-stage pitch structures (discovery, demo, close).

Example: An enterprise sales pitch for IT Directors that opens with security concerns, addresses procurement objections, includes relevant case studies from their industry, and closes with ROI calculation specific to their company size.

Objection Handling Guides

Prepare your team for every objection. The agent documents common objections by category (price, timing, competition, authority), creates response frameworks with empathy-rebuttal-proof structure, designs rebuttal scripts that turn objections into opportunities, builds competitive battlecards with win strategies, and develops FAQ resources for common concerns.

Give reps the right proof points at the right time. The agent matches testimonials to prospect situations, aligns case studies to specific use cases, curates relevant success stories by industry, designs a proof points library organized by objection, and creates industry-specific proof packages.

Deal Acceleration Workflows

Help reps move deals forward faster. The agent designs urgency triggers that are genuine (not manipulative), creates limited-time offers with clear expiration, builds decision acceleration tactics (business case templates, ROI calculators), plans stakeholder engagement strategies, and develops champion enablement materials.

Proposal Templates

Create winning proposals faster. The agent builds modular proposal sections you can mix and match, designs pricing presentations that anchor value, creates ROI calculators customized to your product, develops executive summaries that get read, and crafts implementation plans that reduce perceived risk.

Case Study Generation

Turn customer wins into sales assets. The agent structures customer stories with problem-solution-results framework, highlights measurable results with specific metrics, designs visual presentations for different formats, creates video scripts for customer testimonials, and builds reference programs that generate more stories.

When to Use

Use the Sales Enabler when you need to:

Arm your sales team with persuasive pitch materials
Create objection handling guides for common concerns
Build proposals that stand out and close deals
Generate case studies from customer successes
Develop industry-specific sales collateral
Accelerate deals stuck in pipeline

Example Workflows

Workflow 1: Complete Sales Pitch

Build a full pitch framework:

# Step 1: Define your target
/ask "Create a sales pitch for [product] targeting [persona] in [industry]"

# The agent will create:
# - Opening (attention-grabbing, relevant to their role)
# - Pain point identification (problems they actually have)
# - Solution positioning (how you solve it uniquely)
# - Proof points (case studies, metrics, testimonials)
# - Competitive differentiation (why you vs. alternatives)
# - Call to action (specific next step)

# Plus:
# - Objection handling for this persona
# - Discovery questions to ask
# - Demo talking points
# - Email follow-up template

Output: Complete pitch package ready for your team to use.

Workflow 2: Objection Handling Guide

Prepare for common objections:

# Create comprehensive objection guide
/ask "Create an objection handling guide for [your product]"

# The agent will document:
# - "It's too expensive" → Value-based response
# - "We need to think about it" → Urgency without pressure
# - "We're happy with [competitor]" → Differentiation response
# - "Not the right time" → Risk of waiting
# - "Need to check with [person]" → Multi-stakeholder strategy

# Each objection gets:
# - Empathy statement
# - Reframing question
# - Proof point
# - Next step recommendation

Output: Objection playbook with scripts and supporting materials.

Workflow 3: Case Study Creation

Turn a customer win into sales asset:

# Generate case study from customer data
/ask "Create a case study from [customer name] who achieved [results]"

# The agent structures:
# - Customer background and situation
# - Challenge they faced (pain points)
# - Why they chose you (decision factors)
# - Implementation process (reduces fear)
# - Results achieved (specific metrics)
# - Customer quote (in their words)
# - Next steps CTA for readers

# Formats for:
# - One-page PDF
# - Web page structure
# - Video script
# - Slide deck version

Output: Multi-format case study ready to publish.

Workflow 4: Proposal Template

Build a modular proposal system:

# Create proposal framework
/ask "Design a proposal template for [your product] that we can customize per deal"

# The agent creates modular sections:
# - Executive summary (customize per prospect)
# - Company overview (your story)
# - Problem statement (their situation)
# - Proposed solution (your offering)
# - Implementation plan (timeline, milestones)
# - Pricing and packages (clear options)
# - Success metrics (how we'll measure)
# - Next steps (clear action)
# - Terms and conditions

# Each section is:
# - Standalone and reusable
# - Customizable with [variables]
# - Professionally formatted
# - Results-focused

Output: Proposal template with modular sections and customization guide.

Best Practices

Make It About Them: Every piece of collateral should be prospect-focused, not company-focused. Lead with their problems, not your features.
Use Specific Numbers: “Increased revenue by 47%” beats “increased revenue significantly.” The agent includes specific metrics wherever possible.
Match Proof to Persona: Don’t give a CEO a technical case study or a developer a business ROI story. Match social proof to who you’re selling to.
Handle Objections Proactively: Address common concerns before they’re raised. This builds trust and reduces friction.
Keep It Scannable: Decision-makers skim. Use bullet points, bold text, clear headers, and visual elements. The agent formats for quick reading.
Update Regularly: Sales collateral gets stale. Review quarterly and update with new case studies, metrics, and competitive positioning.

Output Assets

The agent organizes sales materials in standardized locations:

Pitches: assets/sales/pitches/{date}-{industry}-{persona}.md
Proposals: assets/sales/proposals/{date}-{client}-proposal.md
Case Studies: assets/sales/case-studies/{date}-{client}-{outcome}.md
Battlecards: assets/sales/battlecards/{competitor}.md
Reports: content/sales/sale-enabler-{date}-{collateral-slug}.md

Content Creator - Marketing content production
Email Wizard - Sales email sequences
Lead Qualifier - Lead scoring and qualification

/ask - Query the agent for sales materials
/scout - Find existing collateral
/plan - Create comprehensive sales enablement programs