Content Workflow

You will: Produce consistently high-quality marketing content scoring 8.0+ through a systematic 6-stage process with automated audits, brand compliance checks, and optimization.

Overview

Content Workflow is your quality assurance system for marketing content. It takes content from raw draft to polished, published piece through six stages: Draft, Review, Edit, Audit, Approved, and Published.

What makes this workflow powerful is the automated quality gates. Each piece of content is scored across four dimensions - Copywriting, SEO, Platform optimization, and Brand compliance. If the score falls below 8.0, the system automatically suggests improvements before you even see it.

This workflow handles blog posts, landing pages, emails, social posts, and ad copy. Whether you’re creating a single piece or managing a content calendar with dozens of documents, this process ensures consistency and quality.

Superior Advantage: ClaudeKit Marketing has full access to your codebase, enabling product-aware content creation with automatically extracted screenshots, implementation-verified feature descriptions, and marketing claims validated against actual code. See Marketing Overview for details.

Metadata

  • Time Estimate: 2-5 days per piece (varies by type and length)
  • Difficulty: Basic
  • Prerequisites:
    • ClaudeKit Marketing Kit installed
    • Content brief prepared
    • Target keywords identified
    • Brand guidelines documented

Workflow

flowchart LR
    A[1. Draft] --> B[2. Review]
    B --> C[3. Edit]
    C --> D[4. Audit]
    D --> E[5. Approved]
    E --> F[6. Published]

    D -.-> G{Score >= 8.0?}
    G -->|No| H[Auto-fix]
    H --> D
    G -->|Yes| E

    E -.-> I[Human Approval]
    I -.-> F

Step-by-Step Guide

Step 1: Create Draft

Start with a raw draft. Focus on capturing ideas, don’t worry about perfection. The content-creator agent handles SEO foundation, keyword integration, and basic structure.

# Create initial draft
"Create blog post draft.
Topic: How to Build a Marketing Dashboard
Keywords: marketing dashboard, analytics tracking, KPI visualization
Audience: Marketing managers at B2B SaaS companies
Word count: 2000
Save to: content/drafts/marketing-dashboard-guide.md"

What happens: Content-creator agent researches the topic, structures content with H2/H3 headers, integrates target keywords naturally, writes for your specific audience, and saves the draft to the specified location.

Checkpoint: Draft should have:

  • Clear topic and angle
  • Target keywords present (but not stuffed)
  • Logical structure with headers
  • Written for specified audience
  • Close to target word count

Time: 1-2 hours

Step 2: Review Content

Content-reviewer agent performs comprehensive quality checks including brand voice, factual accuracy, grammar, SEO optimization, and conversion elements.

# Run content review
"Review content at content/drafts/marketing-dashboard-guide.md.
Check:
- Brand voice alignment
- Factual accuracy
- Grammar/spelling
- SEO optimization
- CTA effectiveness
Report issues and recommendations."

What happens: Reviewer analyzes your content against brand guidelines, fact-checks claims, identifies grammar issues, validates SEO elements (title tags, headers, keyword usage), and evaluates CTAs. You receive a detailed report with specific issues and suggestions.

Checkpoint: Review report should identify:

  • Brand voice inconsistencies
  • Factual errors or unsupported claims
  • Grammar/spelling mistakes
  • SEO optimization opportunities
  • Missing or weak CTAs

Time: 30 minutes

Step 3: Edit and Refine

Using review feedback, content-creator revises the draft to address all issues while maintaining brand voice and SEO optimization.

# Apply review feedback
"Edit content at content/drafts/marketing-dashboard-guide.md.
Address feedback:
- Strengthen introduction hook
- Add data sources for statistics
- Fix passive voice in section 3
- Improve CTA specificity
Maintain: brand voice, SEO keywords
Save revised version."

What happens: Content-creator systematically addresses each piece of feedback, refines messaging, optimizes for SEO, and polishes copy. The revised version overwrites the draft.

Checkpoint: Revised draft should:

  • Address all review feedback
  • Maintain consistent brand voice
  • Keep target keywords integrated
  • Show measurable improvement
  • Be ready for automated audit

Time: 1-2 hours

Step 4: Automated Audit

This is where the magic happens. The /write/audit command scores your content across four dimensions and the /write/publish command automatically fixes issues if the score falls below 8.0.

# Automated audit triggers after content creation
# But you can also run manually:
"Run /write/audit on content/drafts/marketing-dashboard-guide.md.
If score <8.0, run /write/publish to auto-fix.
Present final version with before/after scores."

What happens: The audit command analyzes your content and scores:

  • Copywriting: Hook strength, readability, flow, persuasiveness
  • SEO: Keyword optimization, meta tags, structure, links
  • Platform: Format suitability, technical optimization
  • Brand: Voice consistency, style compliance, messaging

If any dimension scores below 8.0, /write/publish automatically improves hooks, adds hashtags (for social), strengthens CTAs, and improves readability.

Checkpoint: After audit:

  • Overall score should be >= 8.0
  • All four dimensions >= 8.0
  • Before/after scores documented
  • Specific improvements listed
  • Content ready for approval

Time: 10-15 minutes (automated)

Step 5: Final Approval

Content-reviewer performs final quality check and a human approves content for publication.

# Final review before publishing
"Final review of content/drafts/marketing-dashboard-guide.md.
Verify audit score >=8.0.
Confirm ready for publication.
If approved, schedule for March 15, 2025 at 9am EST."

What happens: Reviewer confirms audit score, performs final quality check, verifies all elements are present, and prepares content for publishing. Human approval is required before publication.

Checkpoint: Final approval requires:

  • Audit score >= 8.0 verified
  • All quality criteria met
  • Publication date/time set
  • Distribution channels confirmed
  • Human approval received

Time: 15-30 minutes

Step 6: Publish and Distribute

After approval, social media managers or email wizards publish content to appropriate platforms, enable tracking, and monitor initial performance.

# Publish approved content
"Publish approved content at content/drafts/marketing-dashboard-guide.md.
Channels: Blog, LinkedIn, Twitter, Email newsletter
Tracking: campaign-id-Q1-content
Monitor for 48 hours."

What happens: Content is published to your blog, distributed to social channels, included in email newsletters, tracking parameters are added, and initial performance is monitored for 48 hours.

Checkpoint: After publishing:

  • Content live on all channels
  • Tracking working correctly
  • Social posts scheduled
  • Email sent (if applicable)
  • Initial engagement monitored

Time: 1-2 hours

Real-World Example

Starting Point

You need to create a blog post about “AI Marketing Automation” to drive organic traffic and generate leads for your SaaS product.

Execution

# Day 1: Draft
"Create blog post draft.
Topic: AI Marketing Automation: Complete 2025 Guide
Keywords: AI marketing automation, marketing AI tools, automated marketing campaigns
Audience: Marketing directors at mid-size companies
Word count: 2500
Save to: content/drafts/ai-marketing-automation-guide.md"

# Day 1: Review
"Review content at content/drafts/ai-marketing-automation-guide.md.
Check: brand voice, accuracy, grammar, SEO, CTAs
Report issues."

# Day 2: Edit
"Edit content at content/drafts/ai-marketing-automation-guide.md.
Address feedback:
- Add case study examples
- Strengthen statistics with sources
- Improve introduction hook
- Add comparison table
- Enhance CTA with free trial mention"

# Day 2: Audit (automatically triggers)
# Score: Copywriting 7.8, SEO 8.5, Platform 8.2, Brand 8.1
# System automatically runs /write/publish to fix copywriting score
# New score: Copywriting 8.3, SEO 8.5, Platform 8.2, Brand 8.1

# Day 3: Final approval
"Final review of content/drafts/ai-marketing-automation-guide.md.
Score: 8.3/10 overall. Approved for publishing.
Schedule: March 20, 2025, 9am EST"

# Day 3: Publish
"Publish content/drafts/ai-marketing-automation-guide.md.
Channels: Blog, LinkedIn (article), Twitter (thread), Newsletter
Tracking: Q1-organic-content-campaign"

Results

Blog post published with 8.3/10 score, went live on schedule, drove 2,400 organic visits in the first month, generated 47 leads through embedded CTA, and became the #3 traffic driver on the website.

Common Variations

Quick Social Post (1-2 hours)

For quick social content, compress the workflow:

"Create LinkedIn post about our new product feature.
Topic: Real-time collaboration updates
Include: Hook, 3 benefits, CTA
Run /write/audit and /write/publish automatically.
Publish today at 2pm EST."

All 6 stages happen in one session with auto-audit before publishing.

Email Campaign (2-3 days)

For email sequences, handle multiple pieces simultaneously:

# Day 1: Draft all emails
"Create 5-email welcome sequence.
Audience: New trial users
Topics: Welcome, Feature tour, Use case, Social proof, Conversion
Save to: content/emails/welcome-sequence/"

# Day 1-2: Batch review and edit
"Review all emails in content/emails/welcome-sequence/.
Apply edits to all based on feedback."

# Day 2: Batch audit
"Audit all emails in welcome-sequence folder.
Auto-fix any scores <8.0."

# Day 3: Schedule sequence
"Publish welcome sequence.
Schedule: Day 0, 2, 4, 6, 8 after signup"

Handle the entire sequence as a batch for efficiency.

Long-Form Content (1-2 weeks)

For comprehensive guides or ebooks, add iteration cycles:

# Week 1: Structure and draft
"Create ebook outline: The Complete Marketing Automation Playbook
10 chapters, 50+ pages
Create drafts for chapters 1-3"

# Week 1-2: Rolling review and edit
"Review chapters 1-3, edit based on feedback
Draft chapters 4-6"

# Week 2: Comprehensive audit
"Audit complete ebook.
Focus: Consistency across chapters, SEO for each section, cohesive CTAs"

# Week 2: Design and publish
"Finalize ebook with design team.
Create landing page and promotion plan."

Break large projects into manageable pieces with rolling reviews.

Troubleshooting

Issue: Audit score stuck below 8.0 after auto-fix

Cause: Content has structural issues or fundamental messaging problems that auto-fix cannot resolve

Solution: Review audit dimension reports to see which is lowest:

  • Low Copywriting: Rewrite introduction and conclusion with stronger hooks/CTAs
  • Low SEO: Add target keywords to title, H2s, and first paragraph; add internal links
  • Low Platform: Adjust formatting, add visuals, optimize for mobile
  • Low Brand: Align tone and voice with brand guidelines; remove off-brand language

Make manual fixes, then re-run audit.

Issue: Review feedback conflicts with brand guidelines

Cause: Content-reviewer needs updated brand guidelines or has incorrect context

Solution: Update your brand guidelines documentation in .claude/brand-guidelines.md. Include:

  • Voice and tone examples
  • Approved/disapproved phrases
  • Style preferences
  • Industry-specific terminology

Re-run review after updating guidelines.

Issue: Published content displays different formatting

Cause: Platform limitations or HTML rendering issues

Solution: Create platform-specific versions:

"Adapt content for LinkedIn native article format.
Adjust: Line breaks, formatting, link handling.
Test in LinkedIn preview before publishing."

Preview on actual platform before scheduling.

Best Practices

Never Skip Audit The 15 minutes spent on audit/auto-fix saves hours of manual editing and prevents publishing low-quality content. Always run /write/audit before declaring content “done.”

Batch Similar Content Creating 10 social posts? Draft all 10, review all 10, audit all 10. Batching is 3-5x faster than handling one-by-one and improves consistency across pieces.

Build Content Library Save high-scoring content as templates. A blog post scoring 8.5+ becomes a template for similar topics. Reuse structure, copy successful patterns, maintain quality.

Agents Used

Commands Used

  • /write:blog - Create blog post drafts
  • /write:cro - Create conversion-optimized landing pages
  • /write/audit - Score content quality (automatically triggers)
  • /write/publish - Auto-fix content issues (automatically triggers)
  • Use copywriting skill for high-quality content creation
  • /youtube:blog - Convert YouTube videos to blog posts
  • /youtube:social - Convert YouTube videos to social posts