Build high-converting email campaigns with automation workflows, optimized copy, and deliverability best practices.

What This Skill Does

The Challenge: Email remains the highest ROI marketing channel (average 42

), but creating effective campaigns requires mastering automation flows, copywriting, deliverability, and A/B testing.

The Solution: Email Marketing skill provides campaign templates, automation flow designs, subject line formulas, and deliverability checklists. Includes proven frameworks for newsletters, promotional emails, drip sequences, and re-engagement campaigns.

Activation

Implicit: Activates automatically for Email Wizard, Nurture Specialist, and Content Creator agents.

Explicit: Activate via prompt:

Activate email-marketing skill to [describe task]

Capabilities

1. Email Campaign Templates

Pre-built templates for common campaign types with proven structures.

Available Templates:

  • Newsletter: Weekly/monthly updates with content roundups
  • Promotional: Product launches, sales, limited-time offers
  • Transactional: Receipts, confirmations, password resets
  • Drip/Nurture: Multi-step onboarding or education sequences
  • Re-engagement: Win-back campaigns for inactive subscribers

Load Templates: references/email-templates.md

2. Automation Flow Design

Map customer journeys with trigger events, timing, and decision branches.

Example Flow:

Trigger: User signs up
├─ Email 1: Welcome + value proposition (immediate)
├─ Email 2: Feature overview (Day 2)
├─ Decision: Account activated?
│  ├─ Yes → Success sequence
│  └─ No → Activation reminder (Day 5)
└─ Email 3: Case study + CTA (Day 7)

Flow Library: references/automation-flows.md

3. Subject Line Formulas

Proven patterns for higher open rates across industries.

Top Performers:

  • Curiosity Gap: “The mistake 90% of marketers make”
  • Benefit-Driven: “Save 5 hours/week with this automation tip”
  • Question Format: “Are you making these email mistakes?”
  • Urgency: “Last chance: 40% off ends tonight”

Average Benchmarks: 15-25% open rate, 2-5% click rate

Formula Guide: references/subject-line-formulas.md

Prerequisites

  • Email service provider (ESP) account (SendGrid, Mailchimp, etc.)
  • List segmentation strategy
  • Brand guidelines for voice and messaging

Configuration

No configuration needed. Skill provides frameworks and templates adaptable to any ESP.

Optional: Configure ESP API for automation (SendGrid, Resend MCP servers available).

Best Practices

1. Design Mobile-First Over 60% of opens occur on mobile. Test rendering on devices before sending.

2. One Primary CTA Per Email Multiple CTAs dilute focus. Use one clear action per message.

3. Personalize Beyond Name Use behavioral data (last purchase, feature usage) for relevant content.

Common Use Cases

Use Case 1: Product Launch Email Sequence

Scenario: Launch new feature with 3-email sequence for active users.

Workflow:

  1. Email 1 (Day 0): Teaser announcement with waitlist
  2. Email 2 (Day 3): Feature deep-dive with demo video
  3. Email 3 (Day 7): Launch day with exclusive early access

Success Metrics: 30% open rate, 8% click-through, 3% activation

Use Case 2: Re-engagement Campaign

Scenario: Win back inactive subscribers from 90+ days.

Workflow:

  1. Segment users by last engagement date
  2. Email 1: “We miss you” with top content/features
  3. Wait 5 days, check engagement
  4. Email 2: Survey asking why they stopped engaging
  5. Email 3: Special offer or unsubscribe option

Output: 15-20% reactivation rate, cleaner list with engaged subscribers.

Troubleshooting

Issue: Low open rates (<10%) Solution:

  • A/B test 5 subject line variations
  • Check sender reputation score
  • Verify deliverability (SPF, DKIM, DMARC records)

Issue: High unsubscribe rate (>1%) Solution:

  • Review segmentation (wrong audience?)
  • Check email frequency (too many emails?)
  • Audit content relevance

Issue: Emails landing in spam Solution:

  • Load deliverability checklist: references/deliverability-checklist.md
  • Verify authentication records (SPF, DKIM, DMARC)
  • Avoid spam trigger words (“free”, “guaranteed”, excessive caps)
  • /email/create - Create email campaign
  • /email/sequence - Build drip sequence
  • /email/optimize - Improve existing emails
  • /content/enhance - Enhance email copy