Create platform-optimized social content with proven templates, engagement strategies, and cross-posting workflows.
What This Skill Does
The Challenge: Each social platform has unique formats, audience expectations, and algorithm preferences. Generic cross-posts don’t perform as well as platform-native content.
The Solution: Social Media skill provides platform-specific content templates, thread structures, hashtag strategies, and posting best practices. Includes optimal timing recommendations and engagement templates for LinkedIn, Twitter/X, Instagram, and TikTok.
Activation
Implicit: Activates automatically for Social Media Manager, Content Creator, and Community Manager agents.
Explicit: Activate via prompt:
Activate social-media skill to [describe task]Capabilities
1. Platform Optimization
Content templates adapted to each platform’s format and audience.
Platform Specs:
| Platform | Post Length | Best Times | Engagement Type |
|---|---|---|---|
| 3000 chars | Tue-Thu 8-10am | Professional, value-driven | |
| Twitter/X | 280 chars | Tue-Fri 9am-12pm | Concise, conversational |
| 2200 chars | Mon-Fri 11am-2pm | Visual-first, storytelling | |
| TikTok | 4000 chars | Tue-Thu 7-9pm | Entertaining, trending |
Full Specs: references/platform-specs.md
2. Thread Creation Templates
Proven structures for educational, storytelling, and list-format threads.
Thread Types:
- Educational: “How to X in 7 steps” (with visuals)
- Story: Personal journey or customer success stories
- List: “10 tools I use daily” with one-line descriptions
- How-to: Step-by-step guide with examples
- Analysis: Deep-dive on topic breakdown
Hook Formula: Problem + Promise in tweet 1 (most important)
Template Library: references/thread-templates.md
3. Cross-Posting Adaptation
Convert core content to platform-specific formats while maintaining message.
Adaptation Workflow:
- Create primary content (e.g., LinkedIn post)
- Adapt voice by platform (professional → casual → visual)
- Adjust format/length (3000 chars → 280 chars → caption)
- Customize hashtags (3-5 LinkedIn, 20+ Instagram, 1-2 Twitter)
- Stagger posting time (avoid simultaneous posts)
Best Practices Guide: references/posting-best-practices.md
Prerequisites
- Brand guidelines for social media voice
- Platform accounts with posting permissions
- Content calendar or scheduling tool
Configuration
No configuration needed. Skill provides templates adaptable to your brand voice.
Optional: Configure platform APIs for automated posting (requires platform developer accounts).
Best Practices
1. Native Content Beats Cross-Posts Platform-specific content receives 2-3x engagement vs generic cross-posts.
2. Engage Before and After Posting Spend 10 minutes engaging with others’ content before posting yours. Algorithms reward active accounts.
3. Use Platform Native Features LinkedIn carousels, Twitter polls, Instagram Reels, TikTok effects—algorithms prioritize native features.
Common Use Cases
Use Case 1: Product Launch Social Campaign
Scenario: Launch new feature across LinkedIn, Twitter, and Instagram.
Workflow:
- LinkedIn: Professional post with business value + demo video
- Twitter: Thread breaking down 3 key benefits + GIF
- Instagram: Carousel with before/after screenshots + story caption
Timing: Stagger posts 2-4 hours for maximum reach.
Output: Platform-specific content bundle with optimized posting schedule.
Use Case 2: Educational Thread Series
Scenario: Create weekly Twitter thread teaching marketing concepts.
Workflow:
- Choose thread type (how-to, analysis, list)
- Write hook tweet (problem + promise)
- Outline 7-12 main points
- Add visual support (screenshots, diagrams)
- End with CTA (follow, reply, bookmark)
Success Metrics: 100+ likes, 20+ retweets, 5+ replies per thread.
Troubleshooting
Issue: Low engagement despite consistent posting Solution:
- Check posting times (use analytics to find when audience is active)
- Review hook strength (first line must grab attention)
- Increase engagement with others’ content (10 ratio: engage 10x before posting 1x)
Issue: Content feels repetitive across platforms Solution: Use cross-posting adaptation workflow. Same message, different voice/format per platform.
Issue: Running out of content ideas Solution:
- Repurpose blog posts into threads/carousels
- Share customer wins and testimonials
- Document your process (behind-the-scenes content performs well)
Related Skills
- Copywriting - Social media copy formulas
- Content Marketing - Content repurposing strategy
- Brand Guidelines - Voice consistency across platforms
- Creativity - Visual content direction
Related Commands
/social/create- Generate platform-specific post/social/calendar- Plan social content calendar/social/analyze- Analyze post performance/content/enhance- Improve existing post