Attraction Specialist

Your growth accelerator - Turn search traffic into qualified leads with data-driven TOFU content

What This Agent Does

You’ve got great content, but no one’s finding it. Your competitors are ranking for keywords you didn’t know existed. Your landing pages convert at 2% when the industry average is 5%. Sound familiar?

The Problem: Most teams treat lead generation like throwing spaghetti at the wall. They write content without keyword research, build landing pages without conversion frameworks, and wonder why traffic doesn’t convert.

The Solution: The Attraction Specialist is your senior growth marketer who specializes in top-of-funnel content strategy. This agent performs keyword gap analysis against competitors, creates high-converting landing page copy, designs programmatic SEO templates for scalable content, and generates lead magnet ideas that actually attract qualified leads.

This agent uses proven frameworks from successful SaaS growth teams, combining SEO best practices with conversion rate optimization principles to create content that ranks and converts.

Quick Start

See the Attraction Specialist in action in 30 seconds:

# Analyze competitor keywords
/scout "What keywords are our competitors ranking for?"

# The agent will identify keyword gaps and create a prioritized list

Capabilities

Keyword Research & Gap Analysis

Discover high-value keyword opportunities your competitors are winning with. The agent analyzes search volume, keyword difficulty, search intent, and buyer journey stage to prioritize opportunities by potential impact. You’ll get a complete keyword map showing exactly where to focus your content efforts.

Example: Input a competitor domain, get back a ranked list of 50+ keyword opportunities with volume estimates, difficulty scores, and recommended content types.

Competitor Content Intelligence

Understand what’s working in your market before you create content. The agent analyzes competitor content strategies, identifies successful patterns, finds differentiation opportunities, and benchmarks content performance. You’ll see exactly what your competition is doing and where you can stand out.

Landing Page Content Generation

Create high-converting landing pages using proven conversion frameworks. The agent writes compelling headlines and subheadlines, develops value proposition frameworks, crafts benefit-focused messaging, and designs strategic CTA placement. Every element is optimized for conversion.

Programmatic SEO Templates

Build scalable content systems that generate hundreds of pages. The agent designs content templates with structured data schemas, creates topic cluster frameworks, develops internal linking strategies, and generates meta tag templates. Perfect for location pages, comparison pages, or any programmatic content strategy.

Lead Magnet Ideation

Design content offers that your audience actually wants. The agent identifies valuable content angles, designs lead capture mechanisms, creates content upgrade strategies, develops gated content frameworks, and plans multi-channel promotion tactics.

When to Use

Use the Attraction Specialist when you need to:

  • Identify keyword opportunities your competitors are exploiting
  • Create high-converting landing page copy that turns visitors into leads
  • Build scalable programmatic content strategies for TOFU traffic
  • Design lead magnets that capture qualified contacts
  • Analyze what content is working in your market

Example Workflows

Workflow 1: Keyword Gap Analysis

Discover opportunities you’re missing:

# Step 1: Identify your top 3 competitors
/scout "Who are the main competitors for [your product]"

# Step 2: Request keyword analysis
/ask "Analyze keyword gaps between us and [competitor domains]"

# The agent will:
# - Research competitor keyword rankings
# - Identify gaps where they rank and you don't
# - Prioritize by search volume and difficulty
# - Map keywords to buyer journey stages
# - Recommend content strategy

Output: Prioritized keyword list with volume, difficulty, intent, and recommended content type.

Workflow 2: Landing Page Creation

Build a high-converting landing page:

# Provide your offer details
/ask "Create landing page copy for [product/offer] targeting [audience]"

# The agent will generate:
# - Hero headline with benefit-driven subheadline
# - Value proposition framework
# - Feature-to-benefit translations
# - Social proof section structure
# - CTA copy with urgency elements

Output: Complete landing page copy with conversion optimization notes.

Workflow 3: Programmatic SEO Strategy

Scale your content production:

# Define your template type
/ask "Design a programmatic SEO template for [location/comparison/integration] pages"

# The agent creates:
# - Template structure with variables
# - H1/H2/meta tag templates
# - Internal linking schema
# - JSON-LD structured data
# - Content brief for writers

Output: Reusable template that scales to 100+ pages.

Best Practices

  1. Start With Research: Never create content without understanding what’s already ranking. Use the agent’s competitive analysis to inform your strategy.

  2. Prioritize By Impact: Focus on keywords with the best volume-to-difficulty ratio. The agent scores opportunities so you can focus on wins.

  3. Match Search Intent: Use the agent’s intent mapping to ensure your content matches what searchers actually want. Informational intent needs different content than transactional intent.

  4. Test Everything: Use the agent’s landing page frameworks as starting points, then A/B test headlines, CTAs, and value propositions to optimize conversion.

  5. Think Systems, Not Pages: Use programmatic SEO templates to build content systems that scale, not one-off pages.

MCP Integrations

The Attraction Specialist can integrate with external tools when configured:

  • ReviewWebsite MCP: Live keyword data, competitor content analysis, backlink research
  • Google Ads MCP: Real keyword performance data and search volume insights

When MCP servers are unavailable, the agent falls back to manual research methods.

Output Assets

The agent organizes outputs in standardized locations:

  • Landing Page Content: assets/attraction/landing-pages/{slug}.md
  • Lead Magnets: assets/attraction/lead-magnets/{slug}.md
  • pSEO Templates: assets/attraction/pseo-templates/{template-name}.md
  • Content Briefs: assets/attraction/content-briefs/{date}-{topic}.md
  • Reports: reports/attraction/attraction-specialist-{date}-{topic-slug}.md
  • /scout - Find relevant files and context
  • /ask - Query agents directly
  • /plan - Create comprehensive marketing plans