Marketing Agents

Your complete AI marketing team, ready to execute campaigns, create content, and drive growth.

What Are Marketing Agents?

Marketing agents are specialized AI collaborators that handle specific marketing functions. Each agent brings deep expertise in their domain - from campaign orchestration to copywriting to SEO optimization.

Think of them as your marketing department, available 24/7, with zero coordination overhead.

Agent Matrix by Funnel Stage

TOFU (Top of Funnel) - Attraction

Agents that bring prospects to your door.

Agent	Focus	Use When
Attraction Specialist	Lead generation, content gaps	You need more qualified traffic
SEO Specialist	Technical SEO, rankings	You want to dominate search results
Lead Qualifier	Scoring, intent detection	You have too many leads to prioritize
Researcher	Market intel, trends	You need competitive insights

MOFU (Middle of Funnel) - Nurture

Agents that build relationships and trust.

Agent	Focus	Use When
Email Wizard	Sequences, automation	You need to nurture leads at scale
Sale Enabler	Collateral, pitches	Your sales team needs better materials
Funnel Architect	Conversion optimization	Your funnel has leaks to fix
Content Creator	Blogs, videos, ads	You need content across channels
Continuity Specialist	Retention, engagement	You want customers to stick around

BOFU (Bottom of Funnel) - Convert

Agents that close deals and maximize revenue.

Agent	Focus	Use When
Upsell Maximizer	Revenue expansion, AOV	You want to increase customer value

Core Marketing Operations

Agents that power your marketing engine.

Agent	Focus	Use When
Campaign Manager	Multi-channel orchestration	You’re running complex campaigns
Copywriter	High-converting copy	You need words that sell
Brainstormer	Strategy, ideation	You’re exploring new approaches
Content Reviewer	Quality control, brand voice	You need copy review before publishing
Campaign Debugger	Performance issues	Something’s not working and you need to know why

Agents that build engaged audiences.

Agent	Focus	Use When
Social Media Manager	Multi-platform content	You’re managing social at scale
Community Manager	Engagement, moderation	You have an active community to nurture

Support & Infrastructure

Agents that keep the machine running smoothly.

Agent	Focus	Use When
Planner	Implementation plans	You need structured execution plans
Project Manager	Coordination, delivery	You’re juggling multiple initiatives
Docs Manager	Documentation, knowledge	You need to keep docs current
Git Manager	Version control, commits	You want clean git history
Journal Writer	Session logs, progress	You need to track what was done
Scout	Codebase exploration	You need to find files in your project
Scout External	External research	You need to analyze competitors
MCP Manager	Integration setup	You’re connecting external tools
Analytics Analyst	Data insights, reporting	You need to understand performance
Tester	Quality assurance	You want to validate functionality

How to Use Agents

Direct Invocation

Call agents explicitly when you need their expertise:

# Campaign orchestration
/campaign create "Q1 Product Launch"

# Content creation (use copywriting skill - quality mode)
"Create comparison landing page"

# SEO optimization
/seo optimize "product page"

Automatic Delegation

ClaudeKit routes tasks to appropriate agents automatically:

You: "I need to improve our email open rates"
→ email-wizard agent handles analysis and recommendations

You: "Audit our website for SEO issues"
→ seo-specialist agent performs comprehensive audit

You: "Create a launch campaign across all channels"
→ campaign-manager agent orchestrates the plan

Multi-Agent Workflows

Complex tasks automatically involve multiple agents:

/campaign create "Product Launch"

Behind the scenes:

campaign-manager creates overall strategy
copywriter writes messaging
content-creator produces assets
email-wizard builds nurture sequences
social-media-manager plans social calendar
analytics-analyst defines success metrics

Quick Start Examples

Launch a Campaign

You: "Plan a product launch campaign for our new AI feature"

campaign-manager: I'll create a multi-channel launch plan...

✓ Campaign Strategy (4 channels, 6 weeks)
✓ Content Calendar (42 pieces)
✓ Budget Allocation ($10K across channels)
✓ Success Metrics (Awareness, Leads, Conversions)

Create High-Converting Copy

You: "Write hero copy for our landing page"

copywriter: I'll craft conversion-focused headlines...

Primary Version:
"Stop Writing Code. Start Shipping Features."

Alternatives:
1. "Your AI Dev Team Ships in 6 Minutes, Not 6 Hours"
2. "Skip the Boilerplate. Claude Builds It For You."

Rationale: Focus on speed, outcomes, pain relief.

Optimize Your Funnel

You: "Our signup funnel converts at only 1.2%"

funnel-architect: I'll analyze bottlenecks and recommend fixes...

✓ Funnel Audit Complete
✓ 3 Major Leaks Identified
✓ Expected Impact: +47% conversion with fixes
✓ Priority: Fix checkout form first (30% drop-off)