Build content programs that attract, engage, and convert through strategic planning and systematic execution.

What This Skill Does

Challenge: Creating content without strategy leads to inconsistent publishing, lack of themes, and wasted resources. Teams struggle with editorial calendars, content audits, and repurposing workflows.

Solution: Content Marketing skill provides strategic framework for content planning, editorial workflow, and content optimization. Includes content strategy templates, editorial calendar, blog post frameworks, and audit checklists.

Activation

Implicit: Auto-activated for Content Creator, Campaign Manager, and Attraction Specialist agents.

Explicit: Activate via prompt:

Activate content-marketing skill to [describe task]

Capabilities

1. Content Strategy Development

Define 3-5 content pillars aligned with business goals and map topic clusters.

# Example Content Pillar
Pillar: "Developer Productivity Tools"
├── Cluster 1: Code editor and IDE features
├── Cluster 2: Version control workflows
├── Cluster 3: CI/CD automation
└── Cluster 4: Testing frameworks

Framework loaded: references/content-strategy-framework.md

2. Editorial Calendar Planning

Create publishing schedule with content types, assignees, and distribution channels.

| Week | Content Type | Topic | Assignee | Channels |
|------|--------------|-------|----------|----------|
| W1   | Blog post    | How to automate deployments | Sarah | Blog, LinkedIn |
| W2   | Video        | CI/CD pipeline tutorial | Mike | YouTube, Twitter |
| W3   | Podcast      | Developer workflow interview | Team | Spotify, Blog |

Template loaded: references/editorial-calendar-template.md

3. Blog Post Framework Selection

Choose from proven blog structures based on content intent.

Available Templates:

  • How-to guide: Step-by-step instructional content
  • Listicle: “X ways to achieve Y” format
  • Case Study: Problem-solution-results storytelling
  • Opinion/Commentary: Thought leadership content
  • Comparison: “X vs Y” evaluation framework
  • Beginner’s Guide: Comprehensive introductory content

Templates loaded: references/blog-post-templates.md

Prerequisites

  • User’s brand guidelines (optional but recommended)
  • Target audience personas
  • Business goals and KPIs

Configuration

No configuration needed. Skill works with user’s existing project structure.

Optional: Define content pillars in docs/content-strategy.md for consistent reference.

Best Practices

1. Lead with value, not promotion Focus 80% on educational content, 20% on product promotion.

2. Align content with buyer journey stage

  • Top of funnel: Educational, awareness content
  • Middle of funnel: Comparisons, use cases
  • Bottom of funnel: Product-specific, conversion content

3. Maintain consistent publishing schedule Consistency matters more than frequency. Weekly schedule beats erratic bursts.

Common Use Cases

Use Case 1: Quarterly Content Planning

Scenario: Plan next quarter’s content across blog, video, and social channels.

Workflow:

  1. Audit current content performance
  2. Identify gaps in content coverage
  3. Map topics to 3-5 content pillars
  4. Create editorial calendar with publish dates
  5. Assign owners and distribution channels

Result: 13-week editorial calendar with 40+ content ideas mapped to pillars.

Use Case 2: Content Audit and Optimization

Scenario: Evaluate existing blog content and prioritize updates.

Workflow:

  1. Load content audit checklist
  2. Analyze traffic, engagement, conversion per post
  3. Categorize: Keep, Update, Merge, Redirect, Delete
  4. Prioritize updates by potential impact
  5. Create update schedule

Result: Audit report with actionable items and prioritized update queue.

Troubleshooting

Issue: Content calendar feels overwhelming Solution: Start with 1 pillar, 1 content type, weekly cadence. Expand after 4-6 weeks of consistency.

Issue: Running out of topic ideas Solution: Use seo-optimization skill for keyword research and search intent analysis. Check competitor content gaps.

Issue: Content not performing Solution: Activate analytics skill to identify well-performing topics. Double down on what works, cut what doesn’t.

  • /content/blog - Create blog post from outline
  • /content/enhance - Improve existing content
  • /seo/keywords - Research content topics
  • /plan - Create content production plan