Marketing Skills Overview - ClaudeKit Documentation

Marketing Kit includes 20+ specialized skills that power agents with domain expertise, automation workflows, and AI capabilities. Skills activate implicitly based on context or explicitly via natural language prompts.

Skill Categories

Core Marketing (7 skills)

Production-ready marketing operations and content workflows.

Skill	Purpose	Key Features
Content Marketing	Content strategy and editorial planning	Editorial calendars, content pillars, blog templates, audit workflows
SEO Optimization	Technical SEO and keyword research	Google Search Console API, ReviewWeb.site API, Core Web Vitals, programmatic SEO
Analytics	Marketing metrics and reporting	GA4 API, KPI tracking, attribution models, ROI analysis
Email Marketing	Email campaigns and automation	Campaign templates, drip sequences, automation flows, deliverability
Social Media	Social content and engagement	Platform-specific content, threads, cross-posting, scheduling
Campaign Management	Multi-channel campaign execution	Campaign briefs, budget allocation, launch checklists, post-mortems
Copywriting	Conversion-focused copy	Copy formulas (AIDA, PAS, BAB), headline templates, CTA optimization

Specialized Marketing (8 skills)

Advanced tactics and growth strategies.

Skill	Purpose	Key Features
Brainstorming	Collaborative ideation and validation	Structured dialogue, approach evaluation, decision documentation
Ads Management	Paid advertising campaigns	Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads optimization
Affiliate Marketing	SaaS affiliate program design	Commission structures, platform selection, fraud prevention
Gamification Marketing	Behavioral psychology campaigns	Points, badges, leaderboards, streaks, challenges
Referral Program Building	Viral referral mechanics	Two-sided rewards, attribution tracking, platform integration
Brand Guidelines	Brand consistency and asset management	Brand voice, visual identity, asset organization, color systems
Creativity	Creative direction and visual strategy	55 creative styles, color psychology, voiceover guidance
Content Hub	Visual asset gallery and management	Browser-based gallery, brand context, R2-ready manifest

AI & Technical (5 skills)

Multimodal AI and browser automation.

Skill	Purpose	Key Features
AI Multimodal	Gemini API for audio/video/image/docs	Transcription, image analysis, Imagen 4, Veo 3 video generation
AI Artist	Prompt engineering for AI generation	LLM prompts, image generation, style keywords, iterative refinement
Media Processing	FFmpeg/ImageMagick/RMBG workflows	Video encoding, image manipulation, background removal
Chrome DevTools	Browser automation with Puppeteer	Screenshots, ARIA snapshots, performance analysis, form automation
Research	Technical research and analysis	Multi-source research, cross-validation, comprehensive reports

Skill Activation

Implicit Activation

Skills activate automatically based on agent context and task type. No explicit command needed.

Example: Content Creator agent implicitly loads content-marketing, copywriting, brand-guidelines skills.

Explicit Activation

Activate skills via natural language prompts when needed.

Examples:

Activate seo-optimization skill to audit site performance and identify keyword opportunities

Activate analytics, email-marketing, and social-media skills to analyze campaign performance

Skills automatically activate based on task context - no explicit command needed in most cases.

Common Skill Combinations

Content Production Pipeline

content-marketing - Strategy and planning
copywriting - Writing and optimization
brand-guidelines - Consistency enforcement
seo-optimization - Search optimization

Campaign Launch Stack

campaign-management - Orchestration and tracking
email-marketing - Email sequences
social-media - Social promotion
analytics - Performance monitoring

Growth Marketing Combo

affiliate-marketing - Partner programs
referral-program-building - Viral mechanics
gamification-marketing - Engagement loops
ads-management - Paid acquisition

AI Content Creation

ai-multimodal - Asset generation (images/videos)
creativity - Creative direction
ai-artist - Prompt optimization
brand-guidelines - Brand alignment

Configuration

Skills store configuration in user’s project directory:

.claude/skills/{skill-name}/
├── SKILL.md              # Skill definition
├── references/           # Knowledge base
├── scripts/              # Automation scripts
└── templates/            # Reusable templates

API Keys & Secrets

Some skills require API keys stored in .env or .claude/secrets/:

Skill	Required Keys
SEO Optimization	`REVIEWWEB_API_KEY`, Google OAuth credentials
Analytics	GA4 service account or OAuth credentials
AI Multimodal	`GEMINI_API_KEY`
Media Processing	None (uses FFmpeg/ImageMagick)

Best Practices

1. Progressive Loading Start with core skills, add specialized skills as needed. Avoid loading all skills upfront.

2. Skill Dependencies Some skills work better together. Check “Related Skills” section in each skill doc.

3. Report Organization Use assets-organizing skill pattern for consistent file naming and directory structure.

4. Brand Consistency Always load brand-guidelines skill when creating customer-facing content.

5. API Rate Limits Skills with external APIs (SEO, Analytics) respect rate limits. Check reference docs for quotas.

Marketing Agents - Agents that use these skills
Marketing Commands - Slash commands by skill
Marketing Workflows - End-to-end processes
Marketing Dashboard - Web UI integration

Troubleshooting

Skill not activating? Use natural language to explicitly activate: “Activate {skill-name} skill for this task”

Missing API credentials? Check skill doc’s “Prerequisites” section for required keys.

Script not found? Verify skill installed: ls .claude/skills/{skill-name}/scripts/

Reference not loading? Skills use progressive disclosure. Load references manually when needed: Read .claude/skills/{skill-name}/references/{file}.md