Email

Write high-converting emails, build sequences, and design automation flows for every stage of the funnel.

What This Skill Does

The Email skill generates email content across all use cases: onboarding sequences, promotional campaigns, re-engagement drips, transactional templates, and newsletter issues. It applies proven copywriting formulas (PAS, AIDA, BAB) and adapts tone to match your brand voice.

Beyond single emails, the skill designs multi-email sequences with logical flow, timing gaps, and behavioral triggers. For teams using marketing automation platforms, it outputs sequence logic in a structured format ready for implementation in tools like Klaviyo, HubSpot, or ConvertKit.

The skill also handles subject line generation (with A/B variants), preview text optimization, and CTA refinement to maximize open rates and click-through rates.

Quick Start

/ckm:email --type onboarding --audience trial-users --goal activation

Key Features

  • Single email generation for any use case (promo, onboarding, nurture, re-engagement)
  • Multi-email sequence design with timing and trigger logic
  • Subject line generation with 3-5 A/B test variants
  • Preview text optimization paired to each subject line
  • Copywriting formulas: PAS, AIDA, BAB, 4Ps
  • Brand voice integration via writing style extraction
  • Automation flow diagrams (trigger → condition → action)
  • Deliverability best practices built in

Usage Examples

Onboarding sequence:

Write a 5-email onboarding sequence for new trial users of a project management SaaS.
Goal: get users to create their first project within 7 days.
Tone: friendly, helpful, not pushy

Re-engagement campaign:

Write a 3-email re-engagement sequence for subscribers who haven't opened in 90 days.
Subject line variants for each email. Offer: 20% discount on annual plan

Newsletter issue:

Write this week's newsletter covering: [topic 1], [topic 2], [topic 3].
Audience: B2B marketers. Tone: insightful, concise. Length: 400-500 words
  • Email Marketing - Email strategy and platform integration
  • ckm
     - Full campaign planning including email
  • ckm
     - Long-form and creative copy
  • ckm
     - Email’s role in the conversion funnel