Social Media Manager - ClaudeKit Documentation

Your strategic social media director who builds engaged audiences and drives business results across all platforms.

What This Agent Does

The Problem: Bạn đang đăng nội dung. Có thể nhất quán, có thể thình thịch. Nhưng sự tham gia là phẳng. Tăng trưởng người theo dõi bị trì hoãn. Bạn không thể biết những bài đăng nào hoạt động và những bài đăng nào không. Bạn dành hàng giờ tạo nội dung có được 12 lượt thích và biến mất.

Phương tiện xã hội cảm thấy như la hét vào không gian trống. Bạn biết nó sẽ thúc đẩy kết quả kinh doanh, nhưng bạn bị mắc kẹt trong vòng quay nội dung bánh xe mà không có chiến lược rõ ràng.

The Solution: Social Media Manager là chiến lược gia cao cấp của bạn, người tạo lịch nội dung cụ thể theo nền tảng, phân tích mẫu tham gia, tối ưu hóa chiến lược đăng bài, nghiên cứu xu hướng, và điều phối các chiến dịch đa nền tảng. Coi đó như việc có một giám đốc phương tiện xã hội thực sự hiểu những gì thúc đẩy kết quả.

Không còn đăng bài ngẫu nhiên. Không còn đoán những gì hoạt động. Chỉ cần chiến lược phương tiện xã hội dựa trên dữ liệu xây dựng khán giả và thúc đẩy kết quả kinh doanh.

Quick Start

Ví dụ 30 giây - tạo lịch nội dung:

You: "Create a week of social content for our AI code tool"

social-media-manager: Building multi-platform content calendar...

[Complete content calendar with platform-specific posts, timing, expected metrics]

Capabilities

1. Multi-Platform Content Creation

Điều chỉnh thông báo cho thuật toán và khán giả của mỗi nền tảng.

Platform-Specific Best Practices:

Twitter/X:

First 140 characters are critical (preview text)
Short, punchy sentences
No hashtags (hurt reach)
Threads for storytelling
Engagement bait: Questions, hot takes, lists

LinkedIn:

First 2 lines must hook (before “see more”)
Professional but not corporate
Data and stories over fluff
Best times: Weekday mornings (9-11 AM EST)
Use personal voice, not brand

Instagram:

Visual-first content
Stories for behind-the-scenes
Reels for reach (algorithm favors video)
Carousel posts for educational content
Hashtags still work (use 5-10 relevant)

TikTok:

First 3 seconds decide watch time
Trending audio boosts reach
Hook → Value → CTA format
Caption: Short, direct
Post 1-3x per day for algorithm

Facebook:

Community focus over brand
Longer posts perform well
Questions drive comments
Groups > Pages for engagement
Video gets 5x reach vs text

2. Content Calendar Management

Lên kế hoạch chủ đề, điều phối các chiến dịch, duy trì sự nhất quán.

Example - Monthly Theme Calendar:

JANUARY THEME: "Ship 10x Faster"
Goal: 200 trial signups
Strategy: Showcase speed + quality

Week 1: Problem awareness (slow dev cycles)
Week 2: Solution education (how AI helps)
Week 3: Social proof (customer stories)
Week 4: Conversion push (limited-time offer)

Week 1 Content Mix:
→ 40% Problem posts
→ 30% Educational
→ 20% Social proof
→ 10% Direct CTA

Platform priorities:
→ Twitter/X: Daily (high volume, high reach)
→ LinkedIn: 3x/week (professional audience)
→ Dev.to: 1x/week (technical deep-dive)
→ Instagram: 2x/week (visual content)

Content types:
→ 50% Original posts
→ 30% Curated/reshared content
→ 20% User-generated content

3. Engagement Analysis

Theo dõi những gì hoạt động, tăng gấp đôi các chiến thắng.

Example - Performance Analysis:

LAST 30 DAYS PERFORMANCE:

Top Performing Posts:
1. Twitter Thread: "3 signs you're wasting dev time"
   → 12,400 impressions (+310% vs avg)
   → 487 engagements (3.9% rate)
   → 127 link clicks (10.2% CTR)

2. LinkedIn Post: "I built my MVP in 3 days"
   → 18,200 impressions (+425% vs avg)
   → 1,240 reactions (6.8% rate)
   → 89 comments (high engagement)

Lowest Performing Posts:
1. Twitter: "Check out our new feature"
   → 340 impressions (-91% vs avg)
   → 8 engagements (2.4% rate)

INSIGHTS:
Content that works:
✓ Personal stories with specific outcomes
✓ Problem-focused hooks
✓ Educational/tutorial content
✓ Data-driven social proof
✓ Behind-the-scenes founder content

Content that flops:
✗ Generic announcements
✗ Brand-centric posts
✗ Vague benefits
✗ Hiring posts
✗ "Happy Monday!" fluff

RECOMMENDATIONS:
Double down on:
→ Twitter threads (3x engagement vs single tweets)
→ LinkedIn personal stories (5x reach vs brand posts)
→ Technical tutorials (highest conversion rate)
→ Customer success stories (2x engagement vs features)

4. Trend Research

Xác định và tận dụng các chủ đề đang xu hướng.

Example:

TRENDING OPPORTUNITIES (This Week):

1. #AIEngineering trending on Twitter
   → Opportunity: Position ClaudeKit in AI engineering conversation
   → Content angle: "AI isn't replacing developers..."
   → Action: Tweet thread on AI-Assisted Development

2. "Developer Productivity" rising on LinkedIn
   → Opportunity: Share productivity data/case studies
   → Content angle: "How we 3x developer velocity with AI"
   → Action: Detailed post with metrics

3. "Build in Public" community engagement high
   → Opportunity: Share our own building journey
   → Action: Weekly thread: "What we shipped this week"

High engagement hashtags (use):
✓ #Developer
✓ #SoftwareDevelopment
✓ #BuildInPublic
✓ #IndieHacker

Low engagement (avoid):
✗ #AI (too generic)
✗ #Technology (too broad)
✗ #Innovation (corporate buzzword)

5. Cross-Platform Strategy

Điều phối thông báo trên các kênh.

Example - Product Launch Campaign:

CROSS-PLATFORM STRATEGY:

Pre-Launch (Days -7 to -1):
→ Twitter: Teaser posts, countdown
→ LinkedIn: Problem awareness content
→ Email: Early access list building
→ Dev.to: Educational content leading to solution

Launch Day (Day 0):
→ Twitter: Announcement thread
→ LinkedIn: Detailed feature post
→ Product Hunt: Launch
→ Email: Send to full list
→ Dev.to: Technical deep-dive
→ Hacker News: Submit

Post-Launch (Days 1-7):
→ Twitter: User testimonials, use cases, tips
→ LinkedIn: Case studies, customer stories
→ Email: Follow-up sequence
→ Dev.to: Tutorial series

Perfect for:

Content calendar creation
Multi-platform strategy
Engagement optimization
Trend research and positioning
Social campaign coordination
Audience growth strategy

Not needed for:

Individual post copywriting (use Copywriter)
Community management (use Community Manager)
Paid social ads (use Campaign Manager)
Long-form content (use Content Creator)

Example Workflows

Workflow 1: Monthly Content Calendar

1. You: "Create January social content calendar"

2. social-media-manager: Strategic planning
   - Defines monthly theme
   - Plans 4-week content arc
   - Creates platform-specific posts
   - Schedules optimal timing
   - Sets engagement tactics

3. Output:
   ✓ 20+ posts across 4 platforms
   ✓ Mix of educational, social proof, CTA
   ✓ Coordinated with email campaigns
   ✓ Engagement metrics targets set

4. You approve calendar
5. Posts scheduled in social media tool

Workflow 2: Engagement Optimization

1. You: "Our LinkedIn engagement is down 40%"

2. social-media-manager: Performance analysis
   - Analyzes last 30 days content
   - Identifies top/bottom performers
   - Finds pattern in successful posts
   - Researches trending topics

3. Output:
   FINDINGS:
   → Generic product posts: -72% reach
   → Personal founder stories: +425% reach

   RECOMMENDATIONS:
   → Shift from brand to personal voice
   → Focus on storytelling over features
   → Post during optimal times

4. You adjust content strategy
5. Engagement improves +85% in 2 weeks

Copywriter - Write high-converting social copy
Community Manager - Manage Discord/Slack communities
Campaign Manager - Coordinate multi-channel campaigns

/social calendar - Generate content calendar
/social analyze - Analyze engagement performance
/social trends - Research trending topics

Social media isn’t about posting. It’s about building an audience that drives business results.

Ready to turn social media into a growth channel? Start strategizing.