High-converting copy formulas, templates, and writing style extraction for marketing, landing pages, emails, and product descriptions.
What This Skill Does
The Copywriting skill transforms ClaudeKit into a conversion-focused copywriter with proven formulas like AIDA, PAS, BAB, and 4Ps. It provides headline templates, email patterns, landing page structures, and CTA optimization strategies used by top marketing teams.
Beyond templates, this skill can extract writing styles from your existing content—docs, PDFs, images, videos—and apply that style to new copy, ensuring brand consistency across all your marketing.
Core Capabilities
- Apply proven copy formulas (AIDA, PAS, BAB, 4Ps, 4Us, FAB)
- Generate high-converting headlines and subject lines
- Structure landing pages for maximum conversion
- Optimize CTAs for action
- Extract writing styles from existing content (50+ formats)
- Create email campaigns with persuasive patterns
- Generate social media copy for each platform
Copy Formulas Quick Reference
| Formula | Structure | Best For |
|---|---|---|
| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |
| PAS | Problem → Agitate → Solution | Email, sales pages |
| BAB | Before → After → Bridge | Testimonials, case studies |
| 4Ps | Promise → Picture → Proof → Push | Long-form sales |
| 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines |
| FAB | Feature → Advantage → Benefit | Product descriptions |
Writing Style Extraction
Extract styles from multi-format files:
# List available styles
python scripts/extract-writing-styles.py --list
# Extract style from file
python scripts/extract-writing-styles.py --style <name>Supported formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4
Usage
Activate by mentioning copywriting, headlines, landing pages, emails, or marketing copy.
Example Prompts
- “Write a landing page for our SaaS product using AIDA formula”
- “Create 10 headline variations for this feature announcement”
- “Generate an email sequence for abandoned cart recovery”
- “Extract the writing style from our existing marketing docs”
- “Write product descriptions that emphasize benefits over features”
- “Create social media posts for this blog article”
Workflows
- CRO Optimization: 25 conversion rate optimization principles
- Copy Enhancement: Improve existing copy
- Fast Copy Generation: Quick, time-sensitive copy
- Quality Copy with Research: High-stakes content
Best Practices
- Lead with benefit, not feature
- One CTA per piece
- Specificity > vague claims
- Read aloud—if awkward, rewrite
- Test headlines first
- Match copy to awareness level
Related Skills
- AI Multimodal - Extract styles from images, videos, PDFs