/content:cro

Analyze existing content and optimize it for conversion. This command uses conversion rate optimization (CRO) best practices, psychological triggers, and A/B testing strategies to improve your copy’s effectiveness.

Syntax

/content:cro [content issues or URL]

How It Works

The /content:cro command follows a data-driven optimization workflow:

1. Content Analysis

  • Reads existing content (from file, URL, or description)
  • Identifies conversion goals (signup, purchase, download, etc.)
  • Analyzes current messaging and CTAs
  • Maps user journey and friction points

2. Psychological Analysis

  • Identifies psychological triggers used (or missing)
  • Analyzes emotional resonance
  • Evaluates trust signals
  • Checks for cognitive biases leveraged

3. CRO Audit

Invokes copywriter agent to audit:

  • Headlines and value propositions
  • Call-to-action effectiveness
  • Social proof and testimonials
  • Urgency and scarcity elements
  • Visual hierarchy and flow
  • Mobile optimization

4. Optimization Recommendations

Provides specific improvements:

  • Rewritten headlines (3-5 variations)
  • Improved CTAs
  • Added psychological triggers
  • Enhanced social proof
  • Optimized user flow

5. A/B Testing Strategy

Creates testing plan:

  • Test variations
  • Metrics to track
  • Sample size requirements
  • Expected lift predictions

Examples

Landing Page Optimization

/content:cro [analyze landing page at https://example.com/signup]

What happens:

1. Content Analysis
   Agent: copywriter

   Current State:
   - Headline: "Sign up for our app"
   - CTA: "Get Started"
   - No social proof visible
   - Benefits listed but not compelling
   - No urgency elements

2. Psychological Analysis
   Missing triggers:
   - Loss aversion
   - Social proof
   - Scarcity/urgency
   - Authority signals

   Current triggers:
   ✓ Reciprocity (free trial)
   ✗ Weak value proposition

3. Optimization Recommendations

   HEADLINE VARIANTS:
   A: "Join 50,000+ developers building faster"
   B: "Ship your next feature 10x faster"
   C: "The last development tool you'll need"

   CTA IMPROVEMENTS:
   Before: "Get Started"
   After: "Start Free Trial → No credit card"

   ADD SOCIAL PROOF:
   - "Trusted by 50,000+ developers"
   - Customer logos (GitHub, Shopify, etc.)
   - Testimonials with photos

   ADD URGENCY:
   - "Limited spots in beta"
   - "Join before prices increase Nov 1"

   RESTRUCTURE FLOW:
   1. Attention-grabbing headline
   2. Social proof
   3. Clear benefits (not features)
   4. Visual demo/screenshot
   5. Strong CTA
   6. Risk reversal (money-back guarantee)

4. A/B Testing Plan

   Test 1: Headlines
   - Control: Current headline
   - Variant A: "Join 50,000+ developers"
   - Variant B: "Ship 10x faster"
   - Metric: Signup rate
   - Duration: 2 weeks, 1000+ visitors/variant
   - Expected lift: 15-30%

   Test 2: CTA Button
   - Control: "Get Started"
   - Variant: "Start Free Trial"
   - Metric: Click-through rate
   - Expected lift: 10-20%

✓ CRO Analysis complete

Product Page Copy

/content:cro [optimize product page copy for ClaudeKit Pro subscription]

What happens:

1. Analysis
   Product: ClaudeKit Pro ($49/month)
   Goal: Increase subscription conversions

   Current issues:
   - Features-focused (not benefit-focused)
   - No pricing anchoring
   - Weak urgency
   - Missing objection handling

2. Optimization Strategy

   PRICING PRESENTATION:
   Before:
   "$49/month"

   After (with anchoring):
   "Just $1.63/day"
   "Save $118/year (annual plan)"
   Compare to: "$199/month for hiring freelancer"

   TRANSFORM FEATURES TO BENEFITS:
   Before: "AI-powered code generation"
   After: "Ship features 10x faster, get home on time"

   Before: "Automated testing"
   After: "Sleep soundly knowing bugs are caught instantly"

   ADD RISK REVERSAL:
   - 30-day money-back guarantee
   - Cancel anytime
   - No questions asked refund

   SOCIAL PROOF:
   - "4.9/5 stars from 2,000+ developers"
   - "Featured on Product Hunt #1"
   - Real testimonials with metrics

3. Psychological Triggers Added

   ✓ Loss Aversion: "Don't waste 20 hours/week on manual tasks"
   ✓ Social Proof: Testimonials + user count
   ✓ Scarcity: "Limited beta pricing ends Dec 1"
   ✓ Authority: "Used by teams at Google, Meta, Amazon"
   ✓ Reciprocity: Free 14-day trial
   ✓ Commitment: "No credit card required"

4. A/B Tests Recommended

   Test 1: Pricing Display
   A: "$49/month"
   B: "$1.63/day - Less than coffee"
   Expected lift: 8-15%

   Test 2: Guarantee Position
   A: Guarantee at bottom
   B: Guarantee next to CTA
   Expected lift: 5-10%

✓ CRO complete (3 minutes)

Email Campaign

/content:cro [improve conversion on welcome email sequence]

What happens:

1. Email Sequence Analysis

   Current: 3 emails over 7 days
   Goal: Activate trial users

   Issues found:
   - Email 1: Too long, buried CTA
   - Email 2: Features, not benefits
   - Email 3: Weak urgency, no social proof

2. Optimization Recommendations

   EMAIL 1 (Day 0 - Welcome)

   Before:
   Subject: "Welcome to ClaudeKit!"

   After:
   Subject: "Your first AI agent is ready 🚀"
   Alt: "Here's your complete setup guide"

   Body improvements:
   - Cut from 300 words to 100 words
   - Single clear CTA: "Create Your First Agent"
   - Add quick win: "5-minute setup"

   EMAIL 2 (Day 3 - Value)

   Subject: "See how [Company] saved 20 hours/week"

   Changes:
   - Real customer story (with permission)
   - Specific metrics
   - CTA: "Get Similar Results"

   EMAIL 3 (Day 6 - Conversion)

   Subject: "Your trial ends in 24 hours ⏰"

   Add:
   - Urgency (trial ending)
   - Loss aversion (lose access to agents)
   - Special offer (20% off if upgrade now)
   - Social proof (join 50,000+ users)

3. A/B Testing Plan

   Test: Subject Lines (Email 1)
   A: "Welcome to ClaudeKit!"
   B: "Your first AI agent is ready 🚀"
   Metric: Open rate
   Expected lift: 20-35%

   Test: CTA Text (Email 2)
   A: "Learn More"
   B: "Get Similar Results"
   Metric: Click rate
   Expected lift: 15-25%

✓ Email sequence optimized

When to Use

✅ Use /content:cro for:

Landing Pages

/content:cro [optimize homepage for signups]

Product Pages

/content:cro [improve pricing page conversion]

Email Campaigns

/content:cro [optimize onboarding email sequence]

CTAs

/content:cro [improve signup button conversion]

Sales Pages

/content:cro [optimize checkout flow copy]

❌ Don’t use for:

Brand New Content

  • Use /content:fast or /content:good instead

Blog Posts

  • Use /content:enhance for improving blog content

Technical Documentation

  • Use /docs:update instead

Optimization Frameworks Used

1. AIDA Framework

Attention: Compelling headline
Interest: Engaging subheadline and benefits
Desire: Social proof, testimonials, guarantees
Action: Clear, compelling CTA

2. PAS Framework

Problem: Identify user pain point
Agitate: Emphasize consequences of inaction
Solution: Present your product as the solution

3. Before-After-Bridge

Before: Current unsatisfactory state
After: Desired ideal state
Bridge: How your product gets them there

Psychological Triggers

Loss Aversion

Before: "Get 50% more features"
After: "Don't lose 50% of your productivity"

Social Proof

Add:
- User counts: "Join 50,000+ developers"
- Testimonials with photos and names
- Trust badges: "Featured in TechCrunch"
- Customer logos

Scarcity & Urgency

- "Limited spots available"
- "Price increases in 48 hours"
- "Only 12 left at this price"
- "Offer ends midnight tonight"

Authority

- "Recommended by Y Combinator"
- "Used by Fortune 500 companies"
- Expert endorsements
- Industry awards

Reciprocity

- Free trial
- Free tools or resources
- Free consultation
- Valuable content

A/B Testing Best Practices

Test One Thing at a Time

✅ Good:

Test 1: Headline only
Test 2: CTA button only
Test 3: Social proof placement only

❌ Bad:

Test: Change headline + CTA + layout + colors
(Can't tell what caused the improvement)

Minimum Sample Size

Small changes (5-10% lift):
- Need 10,000+ visitors per variant
- Run for 2-4 weeks

Large changes (30%+ lift):
- Need 1,000+ visitors per variant
- Can conclude in 1-2 weeks

Statistical Significance

Don't stop test early!

Minimum requirements:
- 95% confidence level
- Complete 2+ full weeks (account for day-of-week effects)
- Reach minimum sample size

Output Files

After /content:cro completes:

Analysis Report

plans/content-cro-[page-name]-YYYYMMDD.md

Contains:

  • Current state analysis
  • Issues identified
  • Optimization recommendations
  • A/B test plans
  • Expected improvements

Optimized Copy Variations

content/optimized/
├── headline-variants.md
├── cta-variations.md
├── social-proof-suggestions.md
└── complete-optimized-page.md

Metrics to Track

Primary Metrics

  • Conversion Rate: % of visitors who complete goal action
  • Click-Through Rate: % who click CTA
  • Bounce Rate: % who leave without engaging
  • Time on Page: Average engagement time

Secondary Metrics

  • Scroll Depth: How far users scroll
  • Heat Maps: Where users click
  • Form Abandonment: Where users drop off
  • Exit Rate: Where users leave

Common CRO Patterns

Above the Fold

Must include:
1. Clear headline (value proposition)
2. Supporting subheadline
3. Visual (hero image/video)
4. Primary CTA
5. Trust signal (logo, social proof)

Pricing Page

Optimize:
- Show value, not just price
- Use pricing anchoring
- Add social proof
- Include guarantee
- Clear feature comparison
- Address objections

Checkout Flow

Reduce friction:
- Remove unnecessary fields
- Show progress indicator
- Include trust badges
- Offer guest checkout
- Display security assurance

Best Practices

Headlines That Convert

✅ Good:

"Ship Features 10x Faster With AI"
"Join 50,000+ Developers Building Better"
"The Last Dev Tool You'll Ever Need"

❌ Bad:

"Welcome to Our Platform"
"We Are the Best"
"Revolutionary Technology"

CTAs That Work

✅ Good:

"Start Free Trial → No credit card"
"Get Instant Access"
"Show Me How It Works"

❌ Bad:

"Submit"
"Click Here"
"Learn More"

Social Proof

✅ Specific:

"Trusted by 50,000+ developers at Google, Meta, Amazon"
"4.9/5 stars from 2,341 reviews"
"Helped teams ship 10x faster"

❌ Vague:

"Trusted by many companies"
"Highly rated"
"Popular choice"

Troubleshooting

Low Conversion Despite Optimization

Check:

  • Is offer compelling?
  • Is pricing competitive?
  • Does product match promise?
  • Is traffic qualified?

Solution:

# Analyze deeper issues
/content:cro [full funnel analysis including traffic sources]

A/B Test Shows No Winner

Possible reasons:

  • Sample size too small
  • Change too subtle
  • Test run too short
  • Traffic quality issues

Solution:

- Extend test duration
- Increase traffic
- Test bigger changes
- Segment results by traffic source

Next Steps

After optimization:

# 1. Analyze content
/content:cro [page description]

# 2. Review recommendations
cat plans/content-cro-*.md

# 3. Implement changes
/cook [implement CRO recommendations]

# 4. Set up A/B tests
# (Use your testing platform)

# 5. Monitor results
# Track metrics for 2-4 weeks

# 6. Iterate
/content:cro [further optimize winning variant]

Key Takeaway: /content:cro analyzes your content through a conversion optimization lens, providing specific recommendations, rewritten variations, and A/B testing strategies to maximize conversion rates using proven psychological triggers and CRO best practices.